1. Challenge
Modernize the distribution of medical samples and initial treatments, addressing inefficiencies such as product loss, low traceability, environmental impacts from disposal, and low patient adherence. The goal was to replace manual processes and traditional models with an integrated digital journey, ensuring transparency and engagement from the first prescription.
2. Strategic Impact
- Reduced operational costs: Elimination of physical inventories and fraud risks.
- Strengthened doctor-patient engagement: Guaranteed treatment adherence from the first prescription, with direct involvement from the physician.
- Sustainability: Minimized waste and sanitary impacts from medication disposal.
3. How I Made It Happen
Translation of complex requirements: Close collaboration with the Product Owner to map approval workflows (pharmaceuticals → representatives → doctors → patients → pharmacies) into intuitive interfaces.
Scalable architecture: Development of reusable components with React and TypeScript to support different release models (through a huge hierarchical structure).
Ecosystem integration: Connection with REST APIs to process large-scale data (43,000 integrated pharmacies).
Continuous feedback cycles: Validation of interactive prototypes with end users to refine critical workflows.
4. Tools and Methodologies
- React
- Context API
- Tailwind CSS
- TypeScript
- JavaScript
- RESTful APIs
- Azure DevOps
- CI/CD
- Jasmine
- Scrum
- Figma
5. Key Achievements
a. Increase in treatment adherence:
Measured by: Conversion rate from prescriptions to effective dispensing at pharmacies.
Action: Simplified digital journey with SMS notifications, guided onboarding, and direct integration with doctors.
b. Modularized components for scalability:
Measured by: Reduction in development time for new features.
Action: Creation of a UI library with Tailwind CSS and Context API for reusable workflows.
c. High adoption by end users:
Measured by: Doctors and pharmacists satisfaction based on Product Owner feedbacks.
Action: Usability-centered design (Figma) with A/B testing for critical workflows, such as treatment release.
d. Production availability:
Measured by: Continuous monitoring via Azure DevOps.
Action: CI/CD pipeline with unit tests (Jasmine) and integration tests for secure updates.
6. Key Differentiation
- Built-in anti-fraud: Business rules validated at each step (e.g., 1 patient = 1 benefit) and full auditability via QR Code.
- Integrated ecosystem: Direct connection with the largest pharmacy network in Brazil (43,000 pharmacies), eliminating intermediaries.
- Doctor as the protagonist: Workflows that reinforce the prescriber’s authority, increasing trust in the treatment.
- Adaptation to multiple models: Flexible architecture for different journeys (release via doctor or patient request), meeting diverse pharmaceutical industry needs.